The APMT pop up book

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The APMT pop up book is specially designed for the official opening of the APM Terminals in Rotterdam on April 24th 2015.
APMT is the most advanced container terminal in the world, with fully robotized and computer-controlled cranes and transportation vehicles (AGV's) and zero CO2 Impact.
The book contains 5 spreads, showing the main activities of this state-of-the-art container terminal. All texts, in english and dutch. are printed on quarter of a circle shaped pull-tabs hidden between the pages.
This book had an edition of 600 copies only(!) and probably is the most expensive giveaway pop up book ever. The 500 VIP guests, including the Dutch King Willem-Alexander all received 1 copy. The book measures 24 x 30 x 4 cm, is safely protected by a sturdy white box and is wrapped up in APMT wrapping foil.
The book has been produced and assembled in the Netherlands.

Pearle Opticians, Belgium

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For Pearle Opticiens Belgium Kees Moerbeek designed the largest pop-up book ever made. It measured 4 m (13 ft 1 in) by 3 m (9 ft 10 in) when closed. The book, entitled "My Word", was completed on 6 September 2010 for a television commercial advertising for Pearle Opticiens (Belgium). When opened the book measured 4 m (13 ft 1 in) by 6m (19 ft 8 in) and the pop-up objects reached a height of 2.35 m (7 ft 9 in). The book was used as a prop in a television commercial organised by VVL BBDO advertising agency.The book had a cover and displayed four pop-up scenes and was made of wood, foamboard and giant-size prints.

Production designer: Yves Verstraete
Pop-up engineer: Kees Moerbeek
DOP: Marc Appeltans
Music composer: Danny Calvi
Photography: Ram van Meel
Producer: Maarten Le Roy
Executive Producer: Tatiana Pierre
Production company:
Monodot
Advertising agency: VVL-BBDO
Creatives: Hanne Deheegher, Tom Cole, Jan Dejonghe
TV-Producers: Leen Van den Brande, Bruno Dejonghe

If you want to see how it’s made, click this link:

https://www.youtube.com/watch?v=p4zfyz7kPzY

Het Zilte Westen and Delfland

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A dimensional tree as introduction to the search to the roots of the West-Flanders.
A single pop-up in an impressive photo book.
Uitgeverij Kannibaal, Brugge. Pub. date 2014

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Midden Delfland, een landschap van stand is another highly expensive book.
It displays only one pop-up scene (at the very end) and is produced in a quantity of 60 copies only.
The book is a plea for the conservation of the unique landscape located between the cities Rotterdam, Delft and The Hague and presented to selected members of the parliament (Lower House)
In cooperation with Communicatiebureau de Lynx, Wageningen

UCLL 30 sec. Commercial


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For a 30 seconds television commercial for UCLL (University of Leuven, Belgium) Kees Moerbeek designed a four spreads pop up book .
This book contains many pull tabs and liftups and displays the Pukkelpop Festival, A pop-up store in Genk, a project in Benin (Africa) and a general info spread.

If you want to watch this video, please click this link:

https://www.youtube.com/watch?v=mD9XQERdCi4


And many more pop up projects...


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RolyPoly books. First published in 2000, 12 titles in this series.
Sold over 1 million copies worldwide
First published by Child's Play International UK
Please see:
https://www.youtube.com/watch?v=2zMpLYZkRtE

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Six Brave Explorers. First published in 1985. Together with Carla Dijs. Triangular-shaped action pop-ups in rhyming verse. The other titles by Moerbeek and Dijs include "When the Wild Pirates Go Sailing" and "Four Courageous Climbers".
First published by Price Stern and Sloan, Los Angeles
Please see:
https://www.youtube.com/watch?v=UODOfScPkLE


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The Girl who loved Tom Gordon. First published in 1999, Stephen King's award-winning, best selling novel retold with intricate pop-ups and breathtaking text
First published by Simon and Schuster, New York
Please see:
https://www.youtube.com/watch?v=Ja2MtJ3XkwA


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Raggedy Ann and Andy and the Camel with the wrinkled Knees. First published in 2003, A pop up adaptation of this timeless story by Johnny Gruelle
First published by Simon and Schuster, New York
Please see:
https://www.youtube.com/watch?v=BupGtd3GaEs

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Hitchcock, the master of Suspense . First published in 2006. This spectacular pop up pays tribute to the great filmmaker and features seven of his most influential films
First published by Simon and Schuster for Universal Studios, Los Angeles
Please see:
https://www.youtube.com/watch?v=E6QfsgPdIjg

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Aesop Fables. First published in 2010, 10 dimensional interpretations of these famous fables
First published by Simon and Schuster, New York
Please see:
https://www.youtube.com/watch?v=O09BNtJQqkM


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My secret Scrapbook Diaries. First published in 2011, 6 titles in this series, Told from the perspective of the main characters
First published by Child's Play International UK

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The Neiman Marcus pop up book (2007 Melcher Media, New York)


List of all pop up projects Kees Moerbeek worked on since 1985.
Dates reflect publication date of the projects.
In most cases he did both paper engineering and illustrations.
Where indicated with (*) only the paper engineering

1985
The picnic table (unpublished)
Picnic

The man who lived in a Clock (unpublished)
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Crazy cookies (unpublished)
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The craaazzyyy cookie factory (unpublished) with Tony Ross (ill.) and Peter Seymour (text) *
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Pickpocket (unpublished) (with Carla Dijs)
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1986
Bee says buzz
Let's Play
Peek a Boo (all three titles with Carla Dijs)
Ben's Box (only spread 3)*
Pop up card Proost en Brandt (Paper Manufacturers, Amsterdam)

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1987
Patrick's Problem
Brave Billy
Cindy's Circus (For all three titles text Arnold Shapiro)
Hot Pursuit (with Carla Dijs)

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1988
Six Brave Explorers (with Carla Dijs)
Have you seen a Pog?

1989
New at the zoo 1
When the wild pirates go sailing (with Carla Dijs)
Who's peeking at me? (text Peter Seymour)

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1990
Little Red Riding Hood (a book with action characters)

1991
Look what I can
Penguins slide
Hiding Places (all three titles with Carla Dijs)
Oh, no Santa (text Peter Seymour)
Four Courageous Climbers (with Carla Dijs, text Peter Seymour)

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1992
Hi Mom, I'm Home (text Peter Seymour)
Six Brave explorers mini edition
Four Courageous Climbers mini edition
When the wild pirates go sailing mini edition

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1993
Boo Whoo
New at the zoo 2
Museum of unnatural history (text Peter Seymour)
Night before Christmas

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1994
All mixed up
Can't sleep (text Peter Seymour)

1995
Cock-a-doodle-Mooh

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1996
Am I a frog?
Am I a tiger?
Owls fly
Crabs grab

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1997
Jungle King
Undersea

1998
Look what I can do
Playful Pets
Santa's surprise (text Dawn Bentley)
Dinosaurs
Bugs

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1999
The way home
What's for dinner?
The girl who loved Tom Gordon ( with Stephen King) *

2000
The secret scrapbook
Brooklyn pops up! (with Carla Dijs, one spread)

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2001
RolyPoly Numbers
RolyPoly Nursery Rhymes
RolyPoly Old Macdonald
The first Christmas

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2002
Playhouse at Home (Slingelandt Theatre)
Diary of Hansel and Gretel
RolyPoly Countdown to Christmas
RolyPloly Halloween
You monsters are in charge
Rumpelstiltskin Limited Edition Luxury pop up (10 copies only) size 20 by 12 inches

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2003
Raggedy Ann and Andy and the Camel with the wrinkled knees

2005
Peter Pan on Ice pop up card (for Stage Entertainment)
Madagascar on Ice Promo pack (for Stage Entertainment)
(Book size 15 by 18 by 2,5 inches, one pop up spread + two booklets and two hidden posters)

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2006
Alfred Hitchcock, the master of suspense
Omdat ik zoveel van je hou (with Guido van Genechten) *
Pop up book of sex *
World of Deltora, Emerald Dragon model *
World of Deltora, Gorl Monster model *
RolyPoly Cinderella
RolyPoly Three Little Pigs
RolyPoly Goldilocks

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2007
Head over heels
Rock and Roll
Hide and seek
Duck and dive (all four titles with Carla Dijs)
The Neiman and Marcus pop up book *
Take off! *
Celebrity Meltdowns II (even more outrageous) *

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2008
Irish Myths *
Greek Myths *
Wie rijdt? (with Leo Timmers) *
Your Mission Sailing ship *
Your Mission Medieval Castle *
Your Mission Pyramid *
Master builders Bridges
Ship in a bottle
Sony Ericsson pop up book (as part of a paper engineer group) *
Wat kan ik? *
Wat breng ik? (both titles with Leo Timmers) *
World War II *

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Scan

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2009
Life in ancient Egypt *
RolyPoly Space
RolyPoly Ocean
RolyPoly Jungle
RolyPoly Snow
Your Mission Spaceship*
Your Mission T-Rex*
Who's chasing who? (with Carla Dijs)
Sailing ships *
Moonlander *
Wendy Joseph Architecture book *
Please see: https://www.youtube.com/watch?v=9dvZLu58KNs

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2010
Pop up invitation 'Typisch Hollands" Museum Nairac, Barneveld
Pearle opticians, Belgium *
Transform!
Aesop's Fables *

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2011
Gebroeders van Limburg Christmas card
K-Swiss giant pop-up stand (for the Milan fashion Fare)
Avian Advent Calendar (for Metropolitan Museum New York)
St. Stevens pop up card (Nijmegen)

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2012
My secret scrapbook diary Little Red Riding Hood
My secret scrapbook diary Three little Pigs
My secret scrapbook diary Jack and the Beanstalk
My secret scrapbook diary Cinderella
St Nicolaas chapel pop up card (Nijmegen)
Biënnale Venice Holland promotion pop up card *
CD sleeve for I Compani (Garbo)
How many holes (unpublished)

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2013
My secret scrapbook diary Puss in Boots
My secret scrapbook diary Ugly Duckling
Christmas Tree Carrousel calendar (for Metropolitan Museum New York)
Café de Bommel, Breda pop up book
William Morris Tapestry pop up advent calendar (for the Metropolitan Museum New York)
CD sleeve for I compani (Extended)


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2014
Midden-Delfland, single pop up
Het Zilte Westen, single pop up *
Christmas in New York pop up advent calendar (for the Metropolitan Museum New York)
Unicorn in Captivity pop up advent calendar (for the Metropolitan Museum New York)
Unicorn in Captivity (card)
The Metropolitan Christmas Tree (card)
Caroussel book Princess Rose and the Magic shoes*
Carroussel book Dream Fairy *
Animal sounds pop up books (4 titles) *
Cd sleeve for I Compani (Verdi)

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2015
APMT pop up book
UCLL commercial
CD sleeve for I Compani (Night has thousand eyes)
Make 24 Paper Planes

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Some of these titles are out of print.
For all available titles please see:
http://www.amazon.com/s/ref=nb_sb_ss_c_0_9?url=search-alias%3Dstripbooks&field-keywords=kees+moerbeek&sprefix=kees+more%2Caps%2C214

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Count 1 to 10 (Abrams, New York, 2009)
Please see:
https://www.youtube.com/watch?v=0-i9GK7UjlM